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Old Way of Running Ads
Running all of the same traffic to the same product page does not work any more, as different customers are at different customer journeys.
Dedicated Landing Page
Having customised landing pages that speak directly to different customer personas at different journeys will highly increase your conversions.
Offers + Bundles
Crafting customised offers & bundles in your landing pages to a specific target customers would increase your average order value ("AOV")